Michael Kors has committed to going fur free starting 2018!!!….. Finally.
I know we should be celebrating that another designer brand is going fur free but i cant help but say it with a hint of sarcasm. It is ridiculous that as we come to the start of 2018 that there are still brands lagging behind in this area! Faux fur is so advanced and easily accessible compared to how it used to be that i believe there is just no excuse for any brand to not be recognising this. However , this is after all the reality so i would be stupid to not congratulate the brand on their choice weather its late or not as there are still many brands who haven’t made the commitment.
An image from a Peta march back in 2010 accusing Kors of using Rabbit and reptile skins in his garments.
The brand will phase out production by the end of December 2018 and this apply company wide including the Jimmy Choo brand which Kors acquired in January of 2017! This is a decision that has been made due to the pressure from animal rights groups and the changing taste from their consumers. Micheal has been quoted to say “due to technological advances in fabrications we now have the ability to create a luxe aesthetic using non-animal fur” he then goes on to announce that they will first showcase these uses of faux fur in the runway show coming February 2018.
This decision from Kors allows the brand to join a growing group of established brands such as Gucci who went fur free October this year and also brands such as Calvin Klein ,Ralph Lauren and Tommy Hilfiger who have already made the decision to move from animal fur to faux fur. We still have a long way to go in means of o fur on our cat walks as 70% of designer brands still showcased fur on their runways during 2017 but Kors is another step towards ending the fur trade all together!
If you want to see more brands going fur free please sign the petition HERE!!!