The “FCP Beast” is the name my lecturers have given the mindset of an FCP student ( Fashion Communication and Promotion). Its a hypothetical beast who encompases all the traits of a FCP student. We were set the task of drawing the “FCP Beast” in groups in an attempt to harness what our aim/job is as a FCP student as a lot of our work is ideas and concepts and it would be nice to see a physical write up of what we are as a degree and what our morals and aims are.
We started by mind mapping words and phases we as individuals see our course as. Some of the popular and most common phrases were as follows.
“The bridge between the company and the Consumer”
“The ideas that are the frontage of a company/brand/product”
We then went on to think about what our jobs are as a FCP student and what traits the Beast would take from us. These are the “Beasts”
!!!DISCLAIMER!!! None of us claim to be artists hence why we are not designers! The drawings are laughable but they do the job of getting the point across.
As you can see on this particular Beast some of the main points highlighted are eyes and ears! As communication students we are constantly making sure we are aware of everything and noticing everything. Everything has a pattern and everything is a result of something so noticing new patterns not just in fashion but in lifestyle and so on is key to helping us understanding the world around us ,and therefore being able to advise people the best we can. We also know that listening is key ,as producing an idea or concept for a brands product for example is very difficult if you don’t have all the information. We listen ,think and then explain! A “fearless and risk taking mouth” is needed!
One particular part of this Beast that i love is the conveyer belt feet , they are “constantly moving”! Fashion literally means change and nobody will succeed in this industry if they won’t change and evolve with the the consumer and give them what they need at a given time! We as FCP students are supposed to be the knowledgable people available to brands/ people who are not so much themselves. We need our fingers in many pies! “pie fingers” as its called on this Beast.