Ive noticed recently that makeup brands/ celebrities that have brought their own lines have been collaborating with Youtubers a lot while promoting their new line of products. I think this is because the marketing teams for the beauty brands have noticed that their target audience are the same audience who are watching Beauty Guru’s such as Patric Star,Jaclyn Hill, Jeffery Star.
Two influencers who cannot be denied as amazing business women are Kim Kardashian and Kylie Jenner. Kim and Kylie have both launched their own beauty lines, Kylie is huge on snapchat and has her biggest following on there so promotes through snapchat the most, which reaches her audience directly and personally. Kim has noticed that the biggest influencers in the beauty community at this current time are beauty bloggers and Youtubers, for this reason she has for the first time ever stepped into the Youtube world and used people such as Patric Star to collaborate with, this allows the Youtuber to have someone as famous as Kim on their channel and gain views to allow them to make their own living off of youtube and also allows Kim to reach the audiences she wants to buy her products in a much more relaxed and direct route as that is where the young are finding their reviews for products.