A recent assignment saw me being a street style photographer. Channeling my inner Bill Cunningham who i have recently see a documentary on at the Broadway cinema in Nottingham, i headed out onto the uni campus and around the city to find some people to capture .I was given a trend story to work on, mine was Active. We were asked to look into three areas of the trend story.
Historic references to the trend
visual merchendising around the trend story
“people” how is it being projected by the public? Who’s wearing it? When are they wearing it?
It was that last section which we simply called “people” that saw me taking some street style photography. I was looking for ways in which “active” has been turned from literally sports/ gym clothes into the trend which is most commonly known as “ath-leisure”. This A/W the sports lux style has became “body kind not body con” meaning we are leaning to a more comfort based look which draws its inspiration heavily from stereotypically male silhouettes. We are seeing a huge revival of 90s hip hop silhouettes and the re launch of fabrics such as velour and silks which gives a high end luxury almost boujy feel. These people are defiantly not about to go on a treadmill. There is a significant difference between sports wear and the active inspired ath-leisure I was looking for which I was very picky about when taking my pictures.
I really enjoyed this first snippet at street style and its extremely rewarding to go through the images after the event and notice the patterns linking the images.
!!!Disclaimer!!! the reason there are no males features is because as a group we split and i was focusing on female. Also I don’t claim to be a good photographer in the slightest.