A CONCEPT IN PINK!!!

Nearly a month as a FCP student at Nottingham Trent university now and assignment one is over and done with. To get our thinking heads on we were given a short two week brief to complete in which we would be given a colour and have to explore its “positive and negative” connotations. This would then progress into a further task.

I was given PINK!!!

What are the connotations that come along with the colour pink? I have created a mind map to outline some of the sections that come to mind for me.

By doing this I could see that Pink is not just a colour of clothing and that the negative and positive connotations were very clear. I decided the most prominent sides were…. 1) the barbie princess tacky grossness which i decided to called obvious because positive and negative were too subjective and 2) the political gender segregative side of the colour which i called “Not obvious”. Using these two contrasting sides of pink i went on to create two mood boards that hopefully showed the direction i was taking the research in!

Using the research on Pink i created the concept of a low-fi shoot focusing on the gender norms side of the colour. Taking the piss out of expectant parents who throw gender reveal parties i created this image and short video trying to get through that children are being surrounded by these “ideals” before they are even born.

 

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