This project breif tasked me and my group to create a Visual merchandising story for the brand & Other Stories. The story needed to include the communication method ASMR in an on brand way.
As a team we drew from the & Other Stories new in page. At the time they were heavily focused on snake skin and we felt this was a seamless and natural connection with ASMR.
Our concept was taking the consumer into the trend. And merging them in the snake skin environment.
THE CONCEPT/ PRESENTATION