During my second year of Fashion Communication and Promotion at Nottingham Trent University within groups of four we were given a brief consisting of two main components. One being the customer who was ASOS Magazine and two being the subject of gender neutral.

Within my team we decided on the concept of a model-less campaign. What could be more gender neutral than removing gender all together? We wanted the clothes to speak for themselves and the consumer to be able to perceive the images and garments however they wished. Whether that be womenswear, menswear or if the intended gender of a garment was completely irrelevant to them.

THE SHOOT

THE ASOS MAG PHOTO STORY

BEHIND THE SCENES