Fashions next generation…. the over 60’s!

As we all know there has been an amazing serge of empowerment flooding social media and all sectors recently. Wether it be female empowerment, gender equality, race equality its clear to see there is a movement of acceptance happening.

One branch of this is equality of the ages. For as long as the fashion industry has been alive there has been one particular age group who have been neglected. The over 60’s. The thought behind this neglect is that even though the over 60’s are a huge consumer and invest much more money into the industry than Millenials or Gen-Z, that the clothing should still target the youth to be aspirational and that  hopefully the older generation will also be inspired to re-live or reminisce on their own youth through the ads/clothing.

One particular social media queen Lyn Slater is extremely opposed to taking her “place” as an older woman and is paving the way for other women of her generation and younger through her blog ACCIDENTALICON.

Brands have noticed the buzz around the missing representation and are using it to their advantage. For example last year Mango launched a campaign featuring Lyn and recieved a lot of positive publicity because of it.

More recently Sies Marjan featured Issabelle Rossin in the brands first mens wear collection campaign.

Celine have also played a part in this movement. Featuring novelist Joan Didion in a recent campaign.

I adore this movement and I thoroughly hope it is here to stay and not just a trend. Campaigns showing all skin shades and body types have already emerged but in order to show real diversity and truly represent all consumers, age range should be shown too. Personally I am a fan of Greynnaisance because I have always feared the day I hit the “cut your hair, and wear a floor length skirt” age and if this movement allows the older generation to not feel restrained by fashion or excluded from it then I am all here for it. I also think there is something extremely inspiring for the younger people seeing a well dressed, well cultured older woman/man such as icon Iris Apfel.

If your interested in learning a bit more about the older generations and fashion among them I highly reccomend Netflix documentary “Advanced style”.



Edward Enninful joined British Vogue at the end of 2017 with a vision of diversity and celebration of British culture in mind, as Edwards mother had moved to England as an immigrant when he was a child his knowledge of British culture is a melting pot and he has definatly emulated this in the May 2018 Issue of vogue “New frontiers”.

In an recent Vogue.com article Edward said “time has come for us to look forward. In short, it is a moment for Vogue to do what it has always done best: to offer a bold vision of what the future can – and should – look like.” READ THE ARTICLE HERE

The cover was shot by Craig McDean British Fashion Photographer and is a vision of what Edward’s Vogue thinks the future should look like. The most upcoming female influencers and Models are featured on the cover. All different skin colours, sizes, nationalities are represented.  Aside from the physical diversity the models also come from varying backgrounds including refugee camps. Edward was quoted saying “To me they represent a new global idea that anything is possible.”

The styling was consciously dressing the women to be ready for anything. Durable,versitile and strong. I love the styling of this cover. It’s no fads and to me the similar shades and silhouettes shows off the women themselves and sets them all on a level playing field.

If you are or aren’t a vogue buyer/reader I highly recommend purchasing this May issue, simply because you are watching history be made. Like it or not Vogue and the fashion industry have a huge influence on every tiny part of our lives ( if you think it doesn’t effect you, it does). Wether it be physically the trends we wear or physiologically the way we view different people. Vogue is a power house and we should all be supporting anybody/corporation who are trying to change stigmas and create a more accepting future.


This years 2018 H&m/ designer collar has been announced and its Moschino! The announcement was made at designer jeremy Scotts 11th party at Coachella just gone!

Jeremys long standing collab with Adidas ended in 2017 leaving him the space to work with another brand. Jeremy said “My life’s work has been to connect with people through fashion, and with this collaboration I’ll be able to reach more of my fans than I’ve ever had the ability to do.” The collabs are often much pricier than standard H&m but a fraction of the price of designer so the collections sell out almost immediately.

Jeremy and good friend Gigi Hadid announced the collaboration wearing sneak peaks of the collection and it has made me very excited to see the rest of the collection.

The collar will not be for the faint hearted (as all Moschino is) but defiantly looks authentic Jeremy.

To be released November 8th 2018!


Last night was the private viewing for NTU’s first ever Fashion Communication and Promotion 1st year Exhibition.  153 students work was shown, mine being one of them.

The work shown was from an assignment produced back before Christmas, which I have posted on here before. If you haven’t seen the images before these are them.

There are 36 groups work being shown in the exhibition and each group was given a set of words to inspire the photography. For example My group was given the accessory “bag”. Which we took in the way of plastic bags. If you want to read more about the shoot itself and the ideas/concepts behind it CLICK HERE to my previous post.

The exhibition was incredible and is available to see in the Bonnington Building at Nottingham Trent University untill the 29th of March.


I recently had the opportunity to take part in a Fragrence work shop with a company called Experimental perfume club. This was to aid a current assigment focusing on the story telling behind a product/concept.

Experimental perfume Club is a company who allow you to “design and create your bespoke fragrance in a perfume lab”. The concept of the company is “tell your story through fragrance”. They offer workshops to aspiring perfumers and offer a service to create bespoke scents for any occasion or brand.


We started out by learning some fragrance terminology. We did this by smelling and trying to pick out key notes in different fragrances we were given. In Perfume there are three main groups of scent that are used to make one fragrance/perfume:

TOP: “The intrigue, instant impression, but fleeting e.g citrus 30%”.                                       HEART: “The signature, most important characteristics e.g floral, aromatic, spicy 40%”.                                                                                                                                               BASE: “The Depth , lingers longest , roots the scent e.g oriental , woody, musky 30%”.

There are names given to scents with similar traits and these are called “Olfactory notes”. Bellow you can see common groupings.

Before we delved into mixing notes we followed the steps taken by professionals and decided on a scent story that we were aiming to create a fragrance to represent. I decided on a fragrance for a “Generation Z” politically aware individual who has no interest in conforming to gender roles especially, and is looking for a fragrance that could be sold without restrictions of who it is aimed for. With this story in mind we began mixing our notes.


In Fragrance everything is measured in Grams and adds up to 100%. This is because commonly when creating you are filling a bottle that holds 10g this just allows the mathematics to be simple. For example we used 35%/3.5g of citrus, 25%/2.5g of Amber,  15%/1.5g of Spicy,  10%/1g Woody and then accented with 10%/1g of floral and 5%/0.5g Fruity.

The workshop was thoroughly enjoyable but also extremely educational and has helped me understand terminology/ the ways to describe fragrance in ways that will allow me to articulate myself correctly and professionally when it comes to creating the story/ product for my future fragrance for the assignment.




Anybody that knows me is aware that the Harry Potter films are my absolute favourites. (Just the films because I have to shamefully admit I’ve never read the books, I know “fake fan” shame on me”. I recently visited the Warner Bros stood tour for the second time as since I went a few years ago many more has been added to the tour. let me just say its incredible and inspiring and completely overwhelming to understand the lengths gone and roles taken to create these wonderful films.


As a Fashion communication student and having studied Garment construction in the past I was amazed and appreciative of the Incredible detail on costumes and the sheer amount of costumes created. So many people were involved in creating the movies and just for costumes alone you would have multiple designers, dress makers, fitters/ dressers, just to name a few.

I was told a lot of interesting facts during my tour of the studios but some that have stuck with me are linked to the costume department. I was told by one guide that some of the Gringots Goblins were actually played by Warwick Davis’s children! Warwick himself actually played a professor at Hogwarts and the conductor for the school choir. I also was told that on the day of filming the scene in the forbidden forrest with Luna walking barefoot , special rubber boots that fit like a sock and replicated her bare feel were created in order to allow the actress to walk around in the cold on un even surfaces without being in pain so she could focus on the scene and not be in any discomfort.


This was the most overwhelming part for me because its easy to not notice the endless props while watching the movies but when looking up close and seeing how many tens of thousands of props were created its almost emotional to understand the time and effort that went into creating them. Here is a tiny glimpse into a few of the props I saw on the tour.

When visiting the potions classroom I was told by a guide that each student in that room was given a “text book” which had a realistic potion intrusions on each page. This had to be done so if the camera passed a student there would defiantly be something relevant to the class on the page. To “keep the magic alive” she said. She also told me that this was beneficial for the actors and extras in the scene as they were all young and bored after many takes of the same scene so it gave them something to actually read and engage in while filming.


Some people may think that by seeing the sets stripped down without the special effects may ruin the magic of the movies but I beg to differ. Its incredible to see how fragments of a room or a house are filmed in such innovative ways that we as the viewer are none the less, and buy into this being a real world. Perspective is used so cleverly when filming to give illusions. One particular set that amazed me was the Leaky Cauldron Hallway. In the books and films its a long rickerty hall way which would be too extensive to create in full. So a much smaller set was made that tapers at the end of the corridor (Alice in Wonderland style) so when filmed straight on gave the illusion of a 50ft corridor. Also there was a scaled down version of Gringots bank which was used when showing full shots of the building or sweeping sky shots.

One detail in the Griffidoor Common room particularly caught my eye because It goes un noticed in the films but adds depth and realism to the sets. Hanging on the wall of the Girifindoor common room are portraits of part griffin door great wizards and there is actually one of Professor McGonagall.

I thoroughly recommend the tour to all Harry potter lovers and also to people who may not have much of a love for them but may be art and design lovers keen to learn more about the different processes involved.


Recently on my degree we have been looking into Innovative branding and Converse is a brand who stood out to me as being just that. I, like many have been part of a generation who grew up wearing converse for practicality as children and still choose to wear them now as an adult. I have had a pair of converse throughout my whole life and this is why. Converse are effortlessly cool, extremely affordable and yet still amazing quality and stand the test of time. (In some opinions even getting better with time.)

So why are Converse so “innovative” in their branding?…They know how to please everyone and are appealing to all markets. I had a look into what archetypes converse can fit themselves into. Using many of the same images I found at least five different groupings I could arrange them into.

Theres a pair of converse for everyone and they are non exclusive. With everyone from a three year old, your Grandma and Gigi Hadid wearing them. The brand understands the need to develop with the world and does so by choosing ambassadors carefully. People they view as up coming and in the midst of the pop culture. This is a recent advertisement campaign called “forever chuck” showing people/ celebrities from all different sectors candidly wearing Chucks. Including Millie Bobby Brown a upcoming star thoroughly routed in todays pop culture due to staring roll in award winning series Stranger Things. The brand is aware of its surroundings and keeps itself relevant without shoving itself in our faces.



Just making a little wish list for anybody who fancy making getting me a little gift;)

These are a few things I have been lusting over for the past few weeks/months and years.

I saw these flares before Christmas and fell in love. I didn’t purchase them because i had a feeling they would go into the sale. And I was correct. Click HERE to get them at the sale price.

Its safe to say that the Baker boy cap has had a huge come back this past season. I have wanted one for a little while but have been holding off because I had a feeling that they wouldn’t be around too long, however I think i may be wrong so I could be very soon purchasing this particular one. Click HERE  to purchase. 

I have wanted one of these shaggy cardigans since about September but event wanted to take the plunge because I’m not sure wether its worth the money but i will be for sure pouncing on it as soon as there is a sale. This can be worn day and night and will spice up any outfit. 

So there we have it a few of my items on my wish list right now. If anybody fancy treating me it would not go un-noticed.