Recently i was given an assignment which challenged me and my group to create a photo shoot based off of an existing shoot which we would need analyse and condense down into five key words that we think best describes the shoot. We were also given an accessory to “sell” through the shoot. Mine was “Bag”. We would then have to come up with a concept using the five words and our accessory.
My given existing shoot was “Game,set,match” a vogue shoot by Craig McDean.
The five words we chose from the given shoot were: Gender submissive, surrealism,clashing, nostalgic and twisted romance. We decided we didn’t want to create a obvious handbag commercialised shoot so we started looking into other options for the accessory bag ,these were: prescription bags , plastic bags,body bags ,and oversized prop bags.
We decided on plastic bags as they seemed the opposite of glamorous. The concept was a robbery using plastic bags. We would incorporate gender swaps and surrealist props along with a carefully chosen location to make sure our shoot linked to all our chosen words.
These were our three chosen final images which were displayed along with a verbal explanation.
Michael Kors has committed to going fur free starting 2018!!!….. Finally.
I know we should be celebrating that another designer brand is going fur free but i cant help but say it with a hint of sarcasm. It is ridiculous that as we come to the start of 2018 that there are still brands lagging behind in this area! Faux fur is so advanced and easily accessible compared to how it used to be that i believe there is just no excuse for any brand to not be recognising this. However , this is after all the reality so i would be stupid to not congratulate the brand on their choice weather its late or not as there are still many brands who haven’t made the commitment.
An image from a Peta march back in 2010 accusing Kors of using Rabbit and reptile skins in his garments.
The brand will phase out production by the end of December 2018 and this apply company wide including the Jimmy Choo brand which Kors acquired in January of 2017! This is a decision that has been made due to the pressure from animal rights groups and the changing taste from their consumers. Micheal has been quoted to say “due to technological advances in fabrications we now have the ability to create a luxe aesthetic using non-animal fur” he then goes on to announce that they will first showcase these uses of faux fur in the runway show coming February 2018.
This decision from Kors allows the brand to join a growing group of established brands such as Gucci who went fur free October this year and also brands such as Calvin Klein ,Ralph Lauren and Tommy Hilfiger who have already made the decision to move from animal fur to faux fur. We still have a long way to go in means of o fur on our cat walks as 70% of designer brands still showcased fur on their runways during 2017 but Kors is another step towards ending the fur trade all together!
If you want to see more brands going fur free please sign the petition HERE!!!