A CONCEPT IN PINK!!!

Nearly a month as a FCP student at Nottingham Trent university now and assignment one is over and done with. To get our thinking heads on we were given a short two week brief to complete in which we would be given a colour and have to explore its “positive and negative” connotations. This would then progress into a further task.

I was given PINK!!!

What are the connotations that come along with the colour pink? I have created a mind map to outline some of the sections that come to mind for me.

By doing this I could see that Pink is not just a colour of clothing and that the negative and positive connotations were very clear. I decided the most prominent sides were…. 1) the barbie princess tacky grossness which i decided to called obvious because positive and negative were too subjective and 2) the political gender segregative side of the colour which i called “Not obvious”. Using these two contrasting sides of pink i went on to create two mood boards that hopefully showed the direction i was taking the research in!

Using the research on Pink i created the concept of a low-fi shoot focusing on the gender norms side of the colour. Taking the piss out of expectant parents who throw gender reveal parties i created this image and short video trying to get through that children are being surrounded by these “ideals” before they are even born.

 

WHO IS THE FCP BEAST?

The “FCP Beast” is the name my lecturers have given the mindset of an FCP student ( Fashion Communication and Promotion). Its a hypothetical beast who encompases all the traits of a FCP student. We were set the task of drawing the “FCP Beast” in groups in an attempt to harness what our aim/job is as a FCP student as a lot of our work is ideas and concepts and it would be nice to see a physical write up of what we are as a degree and what our morals and aims are.

We started by mind mapping words and phases we as individuals see our course as. Some of the popular and most common phrases were as follows.

“The bridge between the company and the Consumer”

“The ideas that are the frontage of a company/brand/product”

“Concept Creators”

We then went on to think about what our jobs are as a FCP student and what traits the Beast would take from us. These are the “Beasts”

!!!DISCLAIMER!!! None of us claim to be artists hence why we are not designers! The drawings are laughable but they do the job of getting the point across.

 

As you can see on this particular Beast some of the main points highlighted are eyes and ears! As communication students we are constantly making sure we are aware of everything and noticing everything. Everything has a pattern and everything is a result of something so noticing new patterns not just in fashion but in lifestyle and so on is key to helping us understanding the world around us ,and therefore being able to advise people the best we can. We also know that listening is key ,as producing an idea or concept for a brands product for example is very difficult if you don’t have all the information. We listen ,think and then explain! A “fearless and risk taking mouth” is needed!

One particular part of this Beast that i love is the conveyer belt feet , they are  “constantly moving”! Fashion literally means change and nobody will succeed in this industry if they won’t change and evolve with the the consumer and give them what they need at a given time! We as FCP students are supposed to be the knowledgable people available to brands/ people who are  not so much themselves. We need our fingers in many pies! “pie fingers” as its called on this Beast. 

NOTTINGHAM! THE PLACE TO BE!

I moved to Nottingham just over a week ago to study Fashion Communication and Promotion at Nottingham Trent University. (side note, “id rather be a polly than a C***” ). Needless to say its an amazing city in general but specifically for anyone studying within the arts. However i don’t think i would have known this if I hadn’t been set the labourious Freshers week task of a “Treasure Hunt” around the city. 45 locations May I add! After two days of walking around a city   you get to know your peers and all the sights along the way, which means i now have an in-depth understanding of both . Which by the way are both amazing.

Along with my treasure hunt buddies we devised this mood board of all 45 of the most important spots for creative souls in the city. Ill break down a few of my favourites spots for you now.

 

Nottingham is an amazing City and I’m looking forward to exploring it more in the next three year that I live here!

@rockcitynottingham

@ideas_on_paper

@hopkinson21

@foreverrecords 

Photography – by Tiffany Holland

My Social Media – @elliejackson12