CONVERSE!

Recently on my degree we have been looking into Innovative branding and Converse is a brand who stood out to me as being just that. I, like many have been part of a generation who grew up wearing converse for practicality as children and still choose to wear them now as an adult. I have had a pair of converse throughout my whole life and this is why. Converse are effortlessly cool, extremely affordable and yet still amazing quality and stand the test of time. (In some opinions even getting better with time.)

So why are Converse so “innovative” in their branding?…They know how to please everyone and are appealing to all markets. I had a look into what archetypes converse can fit themselves into. Using many of the same images I found at least five different groupings I could arrange them into.

Theres a pair of converse for everyone and they are non exclusive. With everyone from a three year old, your Grandma and Gigi Hadid wearing them. The brand understands the need to develop with the world and does so by choosing ambassadors carefully. People they view as up coming and in the midst of the pop culture. This is a recent advertisement campaign called “forever chuck” showing people/ celebrities from all different sectors candidly wearing Chucks. Including Millie Bobby Brown a upcoming star thoroughly routed in todays pop culture due to staring roll in award winning series Stranger Things. The brand is aware of its surroundings and keeps itself relevant without shoving itself in our faces.

DO YOU OWN A PAIR OF CONVERSE? I BET ON A WHOLE THE ANSWER IS YES. ASK YOURSELF WHY?

WISH LIST!

Just making a little wish list for anybody who fancy making getting me a little gift;)

These are a few things I have been lusting over for the past few weeks/months and years.

I saw these flares before Christmas and fell in love. I didn’t purchase them because i had a feeling they would go into the sale. And I was correct. Click HERE to get them at the sale price.

Its safe to say that the Baker boy cap has had a huge come back this past season. I have wanted one for a little while but have been holding off because I had a feeling that they wouldn’t be around too long, however I think i may be wrong so I could be very soon purchasing this particular one. Click HERE  to purchase. 

I have wanted one of these shaggy cardigans since about September but event wanted to take the plunge because I’m not sure wether its worth the money but i will be for sure pouncing on it as soon as there is a sale. This can be worn day and night and will spice up any outfit. 

So there we have it a few of my items on my wish list right now. If anybody fancy treating me it would not go un-noticed.

THE BEST MARKETING CAMPAIGN OF 2017!

I really believe the Topshop X Stranger things collaboration was the best of 2017. It was so clever and extremely successful.

Topshop noticed the buzz Stranger things had created during season 1 and made sure they were going to be the first to sell merchandise for the show. This was perfect for Topshop because the series and the shop have the exact same audience and topshop had realised because of the shows 80’s setting the revival of the 80’s in fashion that there was a gap in the market for bringing stranger things off the screen and into fashion.

They were very clever in the Launch of the collection and created a huge buzz around it by creating installations of scenes from the series in the head oxford street store. People were so excited because the show had became cult and being able to see the sets in person brought the love for the show to new extremes. The fact the merchandise was limited made it even more special as people were rushing to grab something before it was all gone.

I really do think this was the best campaign of 2017 because it supported both sides. The show gained even more anticipation and topshop many more customers.

WHY INVESTING IN CLOTHES AND ACCESSORIES IS THE BEST WAY TO SHOP.

Although investing sounds like it would be expensive it is cheaper in the long term. Investing in your look saves you from constantly wasting your money on fast fashion. However there are only certain items that I would invest in and these are : Bags, shoes, coats/jackets and accessories.

A good classic bag can last you a lifetime and if picked correctly will never go out of style.  A good quality bag does not have to cost you thousands, there are plenty of lower scale designers who’s quality and style are just as good. For example : Micheal Kors , Ralph Lauren , Marc Jacobs and plenty of others.

When it comes to accessories other than bags I believe an item worth investing in is a good pair of sunglasses. beside the fact that bad quality sunglasses can do more harm to your eyes than good they often don’t last very long. the plastic becomes brittle and they are easily breakable. Along with quality a good pair of sunglasses can change an entire look. A nice pair of designer glasses can take a Primark outfit and make it look expensive. Sunglasses are also a great way into the designer market because they are the most affordable products high end companies sell. Have a look into Raybans , Celine and my favourite Muimui.

 

A good pair of shoes can be worn day in day out and simply have the heels updated when needed. Leather lasts a life time and Colour stays bright. Shoes do not need to be expensive and do not need to be designer in order to be good quality as most hughstreet stores sell leather, well heeled shoes for a reasonable price. Shoes are a necessity so save yourself the time money and hassle and invest in a good pair. 

SYTLING FAUX FUR

The fabulous thing about Faux fur is that it instantly jazzes up any outfit. You could have in the most simple outfit and imediatly look put together by throwing on a Faux fur jacket. (Notice I am saying Faux Fur and not fur because everybody knows real fur is just not jazzy at all.) Here are a few ways I have styled my new favourite faux fur piece.

This is a faux fur coat from Gap that I got in the black Friday sales. I have not yet had a day where I haven’t worn it.

My tips are to keep it simple and slick underneath and let the jacket do the talking. Figure hugging clothing makes for a clean silhouette and lets the colour of the jacket pop.

Here i have styled it with knee high boots for a more put together sophisticated look.

Here i have styled it much more casually with a pair of flares ,crop top and pair of trainers. I really felt like myself in this outfit because it was comfortable and relaxed but still put together and sassy because of the pink fur.

I really do think everybody needs a coloured Faux fur piece in their wardrobe. It changes the way you see outerwear as sometimes it can be seen that a jacket ruins the outfit. But Faux fur IS the outfit.

 

GIRLBOSS RADIO IS WHATS MISSING FROM YOUR LIFE!

I want to tell you about a Podcast that has genuinely changed the way I think about the industry I want to go into and also changed the gap between myself and this seemingly unreachable “success” I strive for. Girlboss radio is a podcast ran by Girlboos medias CEO Sophia Ammarusso. I have written a blog post about Sophia in the past which you can read HERE explaining her background and why she , to me is the ultimate Girlboss and inspiration to aspiring business women and just women in general. The podcast is a weekly dedication to all self made women not only from the fashion industry but from all walks of life. Sophia and her weeks guest who have In the past included CEO of Manrepller.com and CEO of cosmetic brand Carols Daughter. Sophia and her guest talk you through everything up to the point they are at now. Childhood, schooling and all the details on how their platforms were created.

Sophia is explaining and bridging the gap for us how something goes from an idea to a fully functional business. The aim is to show that anybody with an idea or passion can monazite it. The podcast gives me a sense of power that if I did decide to I could become my own boss. The women she interviews are so inspiring and the dialect used in the conversations is astonishing and really allows you as an outsider to understand that self made “success” is not an untouchable ,dreamy idea but more of a fallen into step by step process. The help me know that if you yourself don’t have the tools to run every aspect as long as you have the ambition its just about gaining contacts and knowing the right people who know the right things.

I highly recommend the podcast to aspiring business women or just anybody who want to have their mind opened up and to allow yourself to know there are options out there wether you have 1 pound to your name or not a single qualification on your Cv. You can listen to the pod cast HERE

UNI FOOD HACKS

Cooking was not something I was good at before I moved out and into halls. Not because I’m not capable but because I just never really had an inspiration or ambition to try and make anything other than macaroni cheese or toast.

Well those two meals get extremely repetitive after about a week of having them everyday so I have had to start at least trying to come up with something slightly more interesting while on a budget and with low cooking skill sets. These are some of my favourites.

Risotto: Risotto was always something my mum would make and I would love but I just presumed was out of the option. This however is not the case. you can have pretty much whatever fillings in risotto and the rice itself is so easy and takes barely any looking after. My favourite fillings for it are bacon and broccoli,Mushroom and any kind of Veg. It takes 20 mins however only about five of those twenty actually need monitoring. Price wise its a win because all you need it the rice itself which is cheap and then the cost of the meal is up to you depending on what you want to fill it with.

Bacon wrapped Cheesy Chicken: This is one of my FAVOURITE meals because its soooo filling and reminds me of home. Sooo easy to make and can go with whatever you want, be it chips or veg. It sounds like it could be pricey but when cooking for one person it is as cheap as anything else. Buy a pack of chicken breasts and freeze the left overs for another meal. Cheese lasts a very long time when in the fridge so that can be used time and time again and Bacon has a reasonably long keeping time as well so this meal can be re worked into many others in the future.

Stirfry: So easy to make and very cheap and cheerful. Stirfry packet sauces cost around 50p and noodles when cooking for one will last at least 5 meals. You can make it veggie if wanted or to save money and it will use up anything in your fridge. This meal takes less than ten minutes.

WHY COCKAPOOS ARE THE BEST DOGS

Lets just start by saying the is not based on facts but option. My opinion.

So i have a one and a half year old apricot coloured cockapoo called Bertie and he is the best dog in the world. For anyone who doesn’t know what a cockapoo is i shall give you some facts about them.

    1) They are a mix of cocker spaniel and poodle
    2) They are hypoallergenic
    3) They had a long life expectancy (around 15-18 years)
    4) They come in many different colours including apricot ,golden, black,brown and variations of all in between.
    5) They are the fluffiest puppies in the world.

    1. Now we have laid down the facts I will tell you why my dog Bertie is the best. He is currently while I’m writing this curled up next to me on the sofa on my feet. This is his favourite position and he will be your hot water bottle for as long as you will allow him. Bertie is so ridiculously cuddly sometimes i do think he is a needy human child stuck in a gorgeous fluffy body. Cockapoos as a breed are extremely loving and kind natured and will genuinely be everybody friend including all other dogs (sometimes is a downside). I could relay to you so many reasons why Bertie is the best but I think really all you need to do is see a picture of him to understand. So here he is… The best dog in the world!

LOOKING BACK ON 1ST TERM AT TRENT!

So my first term at Nottingham Trent has been and gone, I learnt a lot, met a lot of new people and now can reflect on wether it was what I thought it would be or different. I hope this post could give some tips on staying sane and making it through your first term.

I knew I was going to find it hard to settle in to University because I’m such a home girl. I love being in the comfort of my own house with my family and dog so I was prepared for some unsettledness but i don’t believe I was prepared for the scale this was on. This luckily only lasted around two weeks and then it became quite normal. Lets just say my first night of freshers was interesting and very short lived due to drunken emotions. Tip for freshers: If your sensitive or feel home sick do be careful with how much you drink because it will end up in tears. Speaking of freshers… don’t feel like you are obligated to go out. Try to involve yourself as much as you can but forcing yourself to go when you don’t fancy it just isn’t a good idea. I myself was an awful fresher and lasted a very weak 3 of 7 days, although I will say now I am glad I didn’t force myself as I would have just ended up wasting money.

Money itself is something that has been interesting. I remember at the very start of the term thinking “wow I don’t know why people ever say students are broke”, because at the time I seemed to have so much I was swimming in it. This is very short lived and you will very quickly find yourself eating your words or even worst not eating at all due to lack of money. This seems like hell but you soon learn how to budget and how to make a little go a long way.

The degree itself : I am very sure at this point that I made the right choice with my uni course because I find myself in ore during lectures at the knowledge and experience lecturers have. Although one small issue is finding the power in yourself to get up and into the lecture theatre. Don’t let yourself miss one because its a slippery slope into sleeping through every single one. Remember its your money your wasting nothing else.

Meeting new people can be very daunting but everyone is in the same boat and if you put yourself out there people will reciprocate the effort. Don’t worry if in the beginning you don’t feel like you belong because the people you spend your time with in the beginning won’t necessarily be the people you end up spending your time with after a few weeks have passed. Learn to treasure your own company and make effort with friends you make because its very easy to isolate yourself so force yourself to be proactive.

Please,please,please join a society even if you arn’t interested in the subject, Society’s are the best way to meet like minded people and gives you a night to look forward to each week. Don’t be intimidated because they are very welcoming and anything goes.

Reading this back it seems like I had an awful time but I can say that isn’t true but I cannot lie and pretend everything is happy days because sometimes it is hard and lonely. Just remember what your there for and don’t be too hard on yourself. Bring on term two!